Venco Venturo Announces Jack Schmidt as New Western Territory Manager

Posted on: June 29th, 2023

Cincinnati, Ohio, June 29, 2023 — Venco Venturo®, an industry leader in the manufacturing, service and sales of work-ready service cranes, truck bodies, hoists and accessories since 1952, has appointed Jack Schmidt as western territory manager.

Schmidt takes on the role vacated by Ian Lahmer following his promotion to vice president, sales and marketing.

“This is an exciting opportunity to help develop new business opportunities, Schmidt said. “I’m thrilled the leadership team helped support this transition and I look forward to building relationships and creating sales programs for new and existing clients.”

Schmidt’s duties as western territory manager includes managing customer accounts in California, Arizona, Nevada, Utah and the Pacific Northwest. Additionally, Schmidt will work on strategically positioning Venco Venturo’s presence on the West Coast, develop relationships with end-users in key industries and manage daily quotes and technical data for all customers.

“It’s great to be engaged,” Schmidt adds. “We have wonderful customers in the West region, and I love being part of their day-to-day experience with us.”

Prior to becoming the new western territory manager for Venco Venturo, Schmidt spent more than 30 years in the trucking equipment industry, working as both a builder and owner. In 2014 he sold his trucking equipment company to Venco Venturo and retired. Four years later, he came out of retirement to become an independent manufacturer rep for Venco Venturo, eventually leading to his current position.

Schmidt began his new role in May 2023.

To learn more about Venco Venturo and its product and service offerings, visit

About Venco Venturo®
Venturo cranes and Venco hoists are rugged, tough, made in America and built to last. The quality craftsmanship of their products is backed by straight talk, real expertise and superior customer service. Venturo also manufactures van cranes and is the official U.S. distributor for Ferrari Knuckle Boom Cranes. The VTEC custom and stock work trucks are the newest addition to the Venco Venturo family of products. For product information, including our line of Workforce trucks including Workforce25, Workforce45, Workforce60 and Workforce66, visit or call 800-226-2238.
Venco Venturo® began in 1952 as Collins Associates, Inc, the largest manufacturer’s representative agency in the truck body and equipment industry. In 1964, they founded the Truck Equipment & Body Distributors Association, which today is known as the National Truck Equipment Association (NTEA). From there, the company branched out into manufacturing the rugged cranes and hoists its known for today.

Media Contact:
DJ Slater, publicity coordinator, DeanHouston+ (agency for Venco Venturo) | 1-513-455-6344 |