Venturo® Restructures Business to Boost Customer Service

Corporate News

Venturo® Restructures Business to Boost Customer Service

A new leadership team and new hire round out changes for Cincinnati crane manufacturer

CINCINNATI, Ohio (July 10, 2019) – Venturo®, a leading producer of truck- and van-equipped cranes, has announced a series of promotions and a new hire that will further improve its noted track record of customer service. The promotions, including the introduction of a new VP, give employees and customers a more formal leadership structure to lean into, which better positions everyone for success.

Leadership team members are all experienced and know the company well, having worked for Venturo ranging from 6 to more than 40 years. The new Venturo Leadership team joins President Brett Collins, and includes:

  • Tony Albanese, VP Sales & Marketing
  • Joe Dirr, Engineering Manager
  • Charles Klein, Production Manager
  • Michael Strittholt, CFO
  • Barb Duke, HR Manager

Additionally, Ian Lahmer, Marketing Director, will add to his responsibilities Western U.S. Territory Manager to better serve clients in that region. New hire Ray Browning, Internal Customer Support for parts and new unit sales, will provide additional help in crane selection, parts sales and service.

“I’m proud to be part of the next wave of Venturo’s success in serving our customers and paying attention to their needs even after the sale is secured,” said Albanese. “We have always set the bar high for ourselves, but our team is really taking their commitment to a new level.”

Also new to Venturo is the Crane Selector tool on the company’s website. This easy-to-use web app lets prospective customers discover the appropriate crane for their application based on length of boom and weight capacity. The results from this tool helps to expediate conversations with upfitters and the crane purchasing process overall.

For more information about Venturo products, visit or call 800-226-2238.

About Venturo Service Cranes

Venturo has created specialized high-caliber cranes for generations. Venturo brand cranes are rugged, tough, made in America and built to last. Venturo’s quality craftsmanship is backed by straight talk, real expertise and superior customer service.

Venturo Service Cranes are part of the product offering from Venco Venturo Industries LLC. Along with cranes, Venco Venturo produces Venco truck hoists. For more information about Venco Venturo’s complete line of truck-mounted cranes, crane bodies, hoists and accessories, visit or call 800-226-2238.